CREATIVE PRODUCTION
CREATIVE PRODUCTION
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Floral Celebration
With the opening of Portland Gear’s new flagship store in the heart of Downtown Portland, it was only right to create an apparel collection that fit the part. The floral celebration collection featuring a vibrant chore jacket and hat was an exclusive drop to congratulate the brand on a new milestone and achievement. I creative directed and produced this collection to capture this moment.
Set Designer / Producer: Arte’sia Watts
Photographer: Mason Biggers
Models: Naya Jakile, Zac Mays
Three Hats, Two Tones, Zero Regrets
Portland is known for their iconic “P” caps. This time we launched them in three different sizes and two simple color-ways for our consumers to choose their own fit and style.
Creative Director / Producer: Arte’sia Watts
Photographer: Sean Oulashin
Models: Sarah Murray, Naki Booker
Roses are Red
For valentines day we wanted to capture the love and capture the moment. This collection was inspired by love from every corner of Portland, designed to bring us closer together.
Creative Producer / Creative Director: Arte’sia Watts
Photographer: Matthew Leonetti
Models: Ava Wright, Kehinde Timothy, Asonhi Skyheart, Jobe Ingram
PROJECT MANAGEMENT
PROJECT MANAGEMENT
Take a minute to write an introduction that is short, sweet, and to the point.
Faces of Portland Media Day 2024
An initiative started to highlight unique individuals from Portland, Oregon to model and rock our gear for the year. This hand-picked group from thousands of applicants were chosen to be the face of our brand. To showcase our talent, I planned and executed our Faces of Portland Media Day. The purpose of this media day was to capture the essence, style, and get to know our models.
